Marketing Questionnaire

This list of questions has been adapted from years of use on national and local accounts.

It is meant to guide you through a process of discovery about your company and product,

that will in turn give us insight on how best to market your company.

I recommend you take some time and answer them, some area easy and others require

thoughtful insight. And after doing it, I invite you to give me a call and share your results.

 

1. Describe the product or service.

2. How is it used.

3. What are its benefits.

4. What is the service’s unique selling proposition.

5. Who and what is the competition.

6. What are the competition’s strengths and weaknesses.

7. How do these strengths and weaknesses compare with our product.

8. What do we do to best exploit our strengths.

9. Who is the intended target market.

10. What is the geographic region of our target market.

11. What is the demographic profile of out target. (age, sex, occupation, education, income)

12. What is the psychographic profile of our target. (attitude, beliefs, values, purchase motivation)

13. What is the most important need of the target market.

14. What is the most desired need of the target market.

15. What is expected by the target market.

16. What are the target market’s current belief about the product.

17. What are the target market’s current action toward the product.

18. What do you want the target market to believe about the product.

19. How do you want the target market to act toward the product.

20. What Essential Message will accomplish your desired belief.

21. What goals have been set for this product.

22. What social, political or economic trends can effect your business environment.

23. What do you believe is the main problem that needs solving.

24. What do you believe is the best solution to this problem.