City Marketing employs
time tested analytical methods,
used to determine what your message should say and to
whom and how it should be delivered. These answers come
from a series of simple yet thoughtful questions, such as...
-
What is your product or service and how it is used?
- What are its benefits and its unique selling proposition?
- Who is the competition and what are their strengths and weaknesses?
- Who is the intended target market and what are their demographics?
- What does your customer need and desire primarily and secondary?
- What's your customers current belief about your product?
- How do you want your target market to act toward your product?
- What Essential Message will accomplish this desired belief?
- What do you believe is the best solution to this problem?
For a more detailed list of questions go to Marketing Questionaire.
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