David Tschirhart

Clients and Contract Positions in Marketing, Advertising & Web

• Jervis B. Webb Company, Farmington, MI
Creative Consultant, 2006/08
Developed, photographed and designed Airport World trade ad and ProMat 2007 ads.

• QUEST Software Inc., St Johns, MI
Marketing Consultant, 2005/08
Developed brand identity package, web site, business cards, sales literature
and trade show displays for three divisions. Lead an off-site Belief Dynamics meeting.

• Engineering Specialty Group, Redford, MI
Marketing Consultant, 2005/08
Developed their website and direct mail campaign.

• 21st Century Plastics, Potterville, MI
Marketing Consultant, 2005/08
Developed a new product launch for DuraLite Pallets, consisting of
a trade show display, magazine ads, brochure and web site.

• Michigan State University, East Lansing, MI
Producer and Design Consultant, 2004/08
Produced 10 minute interview video of a former Dean from the College Of Engineering
in conjunction with the College's 100th Anniversary.
For The College of Arts and Letters I created a deluxe recruitement
brochure and an HTML E-Mail Newsletter.

• Telecommunications Association of Michigan, Lansing, MI
Marketing Consultant, 2004/08
Developed, designed and implemented marketing campaign materials
created to enlighten and educate the State of Michigan’s legislators in
regards to the rewriting of the State’s Telecommunications Laws in 2005.
Among the various medias being used are two forms of Direct Mail,
and Web Site, all utilizing special Theme Graphics and Logos.

• Great Lakes Comnet, Lansing, MI
Marketing Consultant, 2004/08
Developed, designed and implemented corporate branding, sales
literature and web site.

• COMLINK, Lansing, MI
Marketing Consultant, 2004/08
Developed, designed and implemented corporate branding campaign,
sales literature and web site.

• Westphalia Broadband Inc., Westphalia, MI
Marketing Consultant, 2004/08
Developed, designed and produced residential and business sales literature.
Produced a series of promotional residential postcards.

• StrongPic.com, Bloomfield Hills, MI
Web Designer, 6-8/2001
Developed, designed and implemented an automotive photographer’s web site.

• MySumma.com, San Francisco, CA
Web Designer, 1-2/2001
Created and produced web site for a multi-modality massage therapist.

• Ninth House Network, San Francisco, CA
Art Lead, 1-3/2000
Collaborated with producers, engineers and lead six Flash artists and
an outside design firm in the creation and design of a Tom Peters
interactive broadband module called “Capturing Brand You”.

• HIA.com, San Francisco, CA
Web Designer, 11-1999/1-2000
Developed and created several design versions for MyCastle.org web
site for Burnham Pacific Home Developers.

• TechNoir.net, San Francisco, CA
Web Designer, 10-11/1999
Designed and produced graphic components for TechCareers.com
for Miller Freeman site.

• OurTown.com, Walnut Creek, CA
Web Designer, 6-9/1999
Created “looks and feels” for a start-up OurTown.com that would bring
your hometown to you online.

• COMPAQ, Santa Clara, CA
Creative Director, 10-12/1998
Assisted in strategic development and creation of direct mail poster
campaign for the NonStop software product.

• Communication Intelligence Corp., Redwood Shores, CA
Creative Director, 1997/98
Created and produced print advertising campaigns for several national
consumer and business magazines.

• Christopher Ranch Garlic, Gilroy, CA
Creative Director, 1997/98
Assisted in strategic development and creation of B to B newspaper
and magazine advertising campaigns.

• San Francisco Convention & Visitors Bureau, San Francisco, CA
Creative Director, 1997
Developed and created Print Advertising for business publications.

• Dole Fresh Vegetables, Salinas, CA
Creative Director, 1996/97
Assisted in strategic development and creation of B to B newspaper
and magazine advertising campaigns.

 

Advertising & Marketing Creative Full Time Positions

• City Marketing LLC, Lansing, MI
President, 2003/08
Provider of strategically developed marketing communication materials -
Sale literature, print and broadcast advertising, direct mail, web site development
and interactive multi-media CD’s, corporate branding.

• Blohm Creative Partners, East Lansing, MI
Creative Director, V.P., 2003
Provided leadership, creative and marketing direction on array of regional and national accounts. Ranging from local credit unions such as LAFCU and CFCU to TechSmith the leader in screen capture software development. Lead the team as the Account Executive and CD through a rebranding and packaging process for TechSmith and the relaunch of several of their new software versions for SnagIt, Camtasia Studio, EnSharpen and Morae. Introduced and mentored the design staff in web and banner ad development. Played an active role in new business efforts.

• O’Briens Agency, Lansing, MI
Art Director, 2001/03
Art directed “The Edge” for General Motors, a 36 page monthly national news magazine for its dealer groups. Designed and produced GM Corp.’s OVERDRIVE national ad, placed weekly on the inside front cover of Automotive News. This allowed the executive staff at GM the opportunity to share pertinent news with dealers, consumers, suppliers, investors and employees in the country and oversea at once and in a newsworthy manner.

• PopularDemand.com, San Francisco, CA
Creative Director, 2000
Providing eCRM solutions (electronic Customer Relationship Management) for small businesses through corporate partnerships. Offering B to C customized email marketing services, performing acquisition campaigns, relationship building, marketing campaign measurement. I created and produced HTML email Campaigns, Sales Literature and a Brand Essence Manual for the Business Development and Marketing Services.

• D’Arcy Masius Benton & Bowles, Bloomfield Hills, MI
Associate Creative Director, V.P., 1983/95
Developed, created and executed national brand marketing advertising for the Pontiac and Cadillac divisions. Created 40+ national television commercials,many national consumer magazine and newspaper ads as well as several award winning dealership catalogs.
I supervised creative teams during campaign and catalog seasons. I wrote the Essential Message for the Pontiac Firebird brand and then created the All New 1996 Firebird Intro Campaign. Received DMB&B’s Outstanding Performance Award in 1989 for exceptional effort and results on the Pontiac Full Line and Performance Catalogs.

• Starr Advertising, Northville, MI
Sr. Art Director, 1981/83
DANA World Trade, Kent-More Tools, AP Muffler, MGM Brakes

• Barkley & Evergreen, Southfield, MI
Art Director, 1980/82
Metro Detroit Chevrolet Dealers, American Sunroof Co., Osterman Jewlers, Osmans

• J.L. Hudson Company, Detroit, MI
Art Director, 1978/80
Created and laid out newspaper ads for Mens and Children’s apparel

• Eastern Michigan University, Ypsilanti, MI
Graphic Arts Specialist, 1976/78
Designed and produced printed collateral for all university departments

• Walt Disney World, Orlando, FL
Sales Host, 1975
Merchandised food and produce from a converted 1932 Ford truck in
the Fort Wilderness Campgrounds

• The John Henry Printing Co., Lansing, MI
Art Intern, 1974
Produced graphic ink drawings of Diamond Reo Trucks and mechanicals.

• Resources Development Corp., Okemos, MI
Technical Illustrator, 1973
Produced technical ink drawings of oil machinery for field training publications.

Education

• San Francisco State University, 1999
HTML I, HTML II, Flash, Fireworks, Dreamweaver

• DMB&B’s Professional Development Program, 1986
Departmental training seminars covering Account Services, Media, Research, Production and Creative

• Kendall School Of Design, Grand Rapids, MI 1973/75
Advertising Design and Illustration